GREEN STORIES
+
PROBLEM
Instagram stories launch has increased the average time on Instagram up to 32 minutes.
The more time teens spend scrolling through the stories, the more CO2 emissions due to increased loads on data servers.
Each account emits 1kg of СО2 daily.
IDEA
Instagram will report that CO2 emissions will be decreased when stories are shorter.
GREEN STORIES
Teens love to support ecotrends.

Instagram will collab with Greenpeace to launch GreenStories lasting 7 seconds on the International climate day.

The stories will elaborate on the problem and urge teens to create stories that are twice shorter.
Time on instagram will be replaced by CO2 on instagram, so that teens could track decreasing CO2 emissions.
Teens will spend less time online to help the offline environment.