We'll start an offline challenge which will make the offline actions intentional.
Hashtags are the main reason why people use TikTok. Nike starts #justdoitoffline challenge through the influencers. Nike offers to scroll offline: run on the treadmill, climb mountains, dancing in the amusement parks, playing hopscotch instead of surfing the net. And this list can go on & on! Thus teens will have more chances to love offline.
How it works
Teens don't see how much time they spend on passive-feed-surfing. They pointlessly scroll, tap and swipe.