Idea
On a new-album-release day Spotify challenges Oasis' celebrity-fans to play air-guitar on Instagram.
How it works
Spotify makes an instagram mask which places the glasses of Gallagher brothers on users and new a song plays in the background. Then Spotify challenges Oasis' celebrity-fans to play air-guitar in a funny rock-n-roll style and to challenge other celebrities and fans.
Oasis band has celebrity-fans like Pharrell Williams, Coldplay, Muse which wants the reunion of the band. They are staying at home in the time of quarantine and hanging in the social networks.